The digital native demographics seems to be the center of many brand targeting, not to mention market research. What if it that just bogus sociology? An article from <a href="https://www.icopilots.com/the-digital-native-myth/" target="_blank" rel="noopener noreferer">January, 2023.</a> 
 
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💥 Peacetime vs. Wartime innovation

We've been copiloting innovation strategies at the crossroad of emerging consumer behaviors and the rapid introduction of game-changing technologies for 15 years. Since then, we have published more than 1,000 articles on entrepreneurship, startup mindset, corporate innovation, and cultural changes. Every Tuesday, we help you rediscover an article from a few months (or a few years) that resonates with current business news or market change.