The first-mover advantage seems to be a core law of innovation physics. And yet? It doesn't work. Let's review the story of this concept together...
The original article can be found <a href="https://www.icopilots.com/the-truth-about-first-mover-advantage/" target="_blank">here</a>.&nbsp;

🧐 What is the age of the captain?

We've been copiloting innovation strategies at the crossroad of emerging consumer behaviors and the rapid introduction of game-changing technologies for 15 years. Since then, we have published more than 1,000 articles on entrepreneurship, startup mindset, corporate innovation, and cultural changes. Every Tuesday, we help you rediscover an article from a few months (or a few years) that resonates with current business news or market change.