A discussion on the story of the Apple Lisa which turned forty this year and is still read as a huge failure (it wasn't).&nbsp;
You can read the original story <a href="https://www.icopilots.com/lisa-is-40-years-old-and-not-a-failure/">here</a> and subscribe to <a href="https://www.icopilots.com/tag/newsletter/">our newsletter</a>.&nbsp;

🐰 Patagonia and the mythology of doing good

We've been copiloting innovation strategies at the crossroad of emerging consumer behaviors and the rapid introduction of game-changing technologies for 15 years. Since then, we have published more than 1,000 articles on entrepreneurship, startup mindset, corporate innovation, and cultural changes. Every Tuesday, we help you rediscover an article from a few months (or a few years) that resonates with current business news or market change.