When it comes to companies researching emerging technology and innovation, it can be tempting to innovate for the sake of innovating rather than for the sake of what your users may actually want and need. We are also living in a world where the leadership of companies is dominated by left-brain thinkers, who will sacrifice creativity for the sake of numbers, and not failing for the sake of continuing to do what's worked in the past. Between these two issues, many companies are missing the mark on how to thrive. Now more than ever, it's important for companies to understand that what has worked in the past isn't going to get them very far. They must put innovation and user-centered designs first if they want to wow their customers and create a long-lasting company. Robert Niemiec joined us on this episode of Innovation Calling, and we talked in-depth about how his company Twisthink helps companies to create a different narrative when it comes to implementing technology and how to create a team of creative thinkers, who are also focused on wowing your customers. You can find out more and connect with Robert at Twisthink.com Here is the official episode breakdown: