About this Discussion:It's a fact that as we become more dependent on technology for customer experience, traditional brick and mortar retail businesses must align for evolving expectations. It is simply not enough to have product available to touch, taste, experience. Consumers are very interested in better products at better prices and better experiences. Even now, retailers are still challenged with managing  omnichannels in an effective way where both the online business is truly integrated with the traditional shopping experience.Julian Fisher, CEO of Jisp, saw this big gap between the messaging and experience and service between online and brick and mortar businesses. By merging the operations for the retailers, Jisp is redefining the proposition of how products at the quickest possible time are delivered at the best possible price.About Julian Fisher:Julian Fisher is the founder and CEO of jisp, a lifestyle app that digitises physical products and experiences to bring the best of online into physical spaces.He’s enjoyed a varied background in technology, payments and new media that saw him launching the UK’s first internet exhibition in 1994. The expo showcased companies providing internet-connecting services, and the first question Julian got asked when approached by BBC Breakfast journalist was “what is this thing called the world wide web?”Since then Julian’s work has remained inexorably linked to technology, improving sales and payments and tackling compliance issues for a wide group of blue-chip companies. The passion to provide innovative solutions fuels Julian and his team to constantly push the boundaries in unifying on and offline platforms and bring the best customer experience across retail, hospitality and entertainment industries.Julian can be reached at: Linkedin and TwitterLearn More about Jisp: https://www.jisp.com/ Here’s the Official Breakdown: