Innovate for Impact
Innovate for Impact
Dan Bentley and Tracey Newman
Bringing your mission to life through the CIA method
24 minutes Posted Feb 27, 2022 at 6:00 pm.
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Show notes

In this episode, Dan and Tracey discuss how you can bring your mission (the goal of your organisation) to life, through using their simple CIA method.

Here is a taste of what Dan and Tracey cover in the conversation.


  • What is a best practice organisational mission?
  • Why is it important to have a good organisational mission?
  • An explanation of the 3 areas of their CIA method that helps you understand how to bring your mission to life
  • Communication of your mission: How are you communicating your mission to your people? What are all of the different ways that you are communicating your mission and what opportunities exist to make it better?
  • Interactions: What are the different interactions people have within your organisation and what are the best ways to bring your mission to life through these interactions?
  • Alignment: Are goals and rewards aligned, to ensure that people are driving towards the achievement of your mission?
  • Tips on how to measure your effectiveness of bringing your mission to life


Link from the episode