In this episode, Dan and Tracey discuss “What is Innovation”, they discuss some common misconceptions and how person-centred innovation is the future.

Here is a taste of what Dan and Tracey cover in the conversation

• Innovation is about amazing customers with something that they can't imagine ever having lived life without
• Why person-centred innovation is the future
• Innovation is more about execution than being first to market with a new concept
• It's not just about AI and sexy new things, innovation can be just about creating better services and experiences through innovative service design
• Innovation is a change for a good reason, and it doesn't need to be something new; it can be pragmatic and practical to people.
• Innovation is about understanding the problem and finding the solution to that problem.
• Moving your services to an online form on your website, is not innovation, its most like just moving your experience to a different channel and can sometimes put the effort onto your client

Link from the episode

• Article about ‘Why innovation isn’t just about shifting your services online’ by Dan on Pro Bono Australia: Click here
• The 'Innovate For Impact Self Assessment': Click here
• Impacto Consulting on LinkedIn: Click here