In this episode, Alicia Hancock the director of Hancock Creative, along with Tracey and Dan discuss the six tips involved in communicating your impact which are; innovating the channels, the importance of setting goals, focusing on the audience, messaging, repetition and the type of content used in a story. 

Here is a taste of what Alicia, Dan and Tracey cover in the conversation.

• Knowing the outcomes that the organisation wants to achieve, Alicia talks about the ‘who’ factor - the people these organisations want to connect to, become a stakeholder, build a partnership with, etc. 
• A discussion on the benefits of being clear about what your goals are and using the most suitable medium to achieve those goals.
• The benefits of authentic storytelling and consistency in your messaging. 

Link from the episode

• The 'Innovate For Impact Self Assessment': Click here
• Impacto Consulting on LinkedIn: Click here
• Hancock Creative website : Click here