In this episode we are joined by Sarah Mah from Siegwerk and Peter Désilets from Pacoon, a leading agency for packaging design and sustainable packaging in the DACH region, assisting clients with all facets including brand strategy, corporate branding, naming, claiming, material, texture and function, through to graphic design and finishing. We discuss the importance of design for reuse, and guidelines for brands wanting to adopt reusable packaging. Website for Siegwerk: si...