<p>In this episode of the Ingenuity Masters Series, we are joined by Virginia McCoy, Regional Marketing Specialist at H.B. Fuller and President of the Society for Marketing Professional Services – Twin Cities through 2020. Interviewed by Dawn Wagenaar, Virginia shares her insights on marketing trends in the architecture, engineering and construction (AEC) industry. </p>

Differences and similarities in the marketing approach between consulting vs. working in-house 

Opportunities to expand marketing in the AEC industry 

Why AEC marketers should consider a professional membership like SMPS

Advice to marketers to help advance the AEC industry

Ingenuity Masters Series: Melissa Seburg, TKDA

The InGenius Podcast: a snapshot of future B2B marketing trends and use-it-now tips. Do you want to be wildly effective in professional services? Each episode features experts with new ideas for your branding and competitive success.