I spent this week's episode talking with Kelcey Lehrich about a business very foreign to me, D2C e-commerce businesses.

His business operates a holding company with multiple brands. Their products are very diverse including knives, diapers and others.

What was interesting was the "moat" created around brands and non-dependence upon platforms like Amazon.

Kelcey recently launched an innovative EIR program you can learn about here:

https://twitter.com/kelceylehrich/status/1372231368806125581

Hope you enjoy, 

Michael