John Durant sits in the Inception lab studios to talk about the benefits of a high fat diet and the NPFL

14: T.J. Murphy

We believe that there comes a point in everyone’s life where they get to make the decision to follow the course of society and accept its values and rules or start being crazy enough, passionate, almost insane enough, to push the limits just to make them push back.  This show is not a digest of training principles, spit at you to catch you up to date in the world of coaching and athletics.  Instead it’s about being exposed, being wrong, always learning, exploring the deepest jungles of sport and brain alike, sacred cows & taboo insights… This is a show for your brain, which is tired of being left to the mundane humanity of TV shows and Dinner parties.  It wants to be challenged, to be tested, and we are the lab to do it in.