In this episode of the Inbound4Cast Robert Rose talks about how to be succesfull with content marketing in 2023

Topics we cover:

• Building real relationships will be the key differentiator for marketing in the 2020s, more so than tactics.
• Content marketing will likely evolve into just "marketing" as human-created content becomes more premium.
• The author/creator is becoming more important than the content itself due to AI proliferation.
• Audio and video content may become more valued as "certifiably human created".
• Authenticity is important, but good design also builds trust and differentiation.
• Hire journalists for content roles and teach them marketing vs. the other way around.
• You can prove the business value of content marketing through goal setting and measurement frameworks.
• In the AI era, the focus of content marketing needs to be on building real human relationships.