<p>In this episode of the Inbound4Cast Friederike Niehoff (freelance cx manager) and Aleksandra Pilniak (customer centric culture manager at Kramp) share great insights about why customer experience programs fail.</p><p></p><ul><li>Is there too much focus on marketing to get new customers for B2B companies?</li><li>What is customer experience?</li><li>Why is a customer experience focus important for B2B companies?</li><li>About the two different approaches (the brain and the heart) for CX</li><li>Improve the happiness of your employees</li><li>Prove the CX Business Case</li><li>The Competitive Advantage of Authenticity</li><li>Get Leadership Commitment</li><li>How to start with CX?</li></ul>

#33 Jason Barnard - How to dominate in Google with Branded SEO [English]

Inbound4Cast is een podcast van Jerrel Arkes over organisch groeien voor B2B bedrijven. In de podcast komen ontwikkelingen op het gebied van content marketing, demand generation, inbound marketing, AI voor marketing en SEO voorbij.