In this episode I talk to the following speakers about their presentation on the stage Friends of Search 2022 in Amsterdam.

Arend de Ruiter & Jeroen Maaijen:

Panel: How to reach the ‘post-pandemic’ Workday Consumer

Mike Ryan:

Ditch ROAS; alternatives for more accurate PPC results

Andrew Lolk:

Performance Max: the good, the bad and the ugly?

Simo Ahava:

Server-side tracking - Myth of the cookieless future

Frederick Vallaeys:

3 Ways Modern PPC Management if Different From Before

Rodney Ip:

Maximizing performance with Google Ads newest campaign type - Performance Max

Annelies Schreuder-Hoogveld:

Case bol.com: going multilingual within e-commerce SEO

Barry Adams:

(Almost) Everything you need to know about crawling, indexing and especially rendering in Google

Gijs van Eysden & Luuk Kapteijns:

Drive Growth in a changing privacy ecosystem

Tomek Rudzki:

How to sabotage your SEO? 10 examples of technical SEO fails

Lily Ray:

The State of E-A-T in 2022

Bas van den Beld:

Changes in search industry

Aleyda Solis:

SEO reporting for Success - Rethinking your SEO reports to better communicate & influence change.

Jordan Francis:

Hypercompetitive keywords: how we stick to the top of SERPs