In this INBOUND interview, we chat with Alex Birkett about his INBOUND 2020 session My Cheat Sheet: Content Growth Modeling!
He shares a tip, hurdle, and myth when it comes to growth modeling your content strategy and efforts. As well as we talk about who should be in the room during his INBOUND2020 session and why.

My Cheat Sheet: Content Growth Modeling

All models are wrong, but some are useful," the famous statistician, George E.P. Box, would frequently say. Nowhere is this truer than in content marketing, where SEO tools offer suspect data, Google's algorithm is still never fully predictable, and sometimes results come much faster (or usually, much slower) than expected. Still, modeling your content program and projecting ROI are important activities. This session will cover the nuts and bolts of a simple Google Sheets content growth model that anyone can use to get a better understanding of their content program's expected value.