I am joined today by the co-creators of Under The Influence, a series that takes a deeper look into the influencers that you know and love. Riley Shoemaker and Emme Rempel, the gals behind the show, share with us how the influencer realm is changing and what it really means to be an influencer.

In this episode, we are pulling back the curtain on influencers and the influencer landscape. I’m sure you have questions about how they make money or how to become one. Well, the wait is over, in this episode all your questions are answered!

Episode Breakdown

What Riley and Emme learned in their twenties

Bonding over similarities turned into business partnership

Emme’s business mindset + Riley’s creative ideas was the perfect combination

The rise of influencers and content creators at the time of pandemic

Wanting to know the story behind the influencer

Accountability and good partnership

Communication is key to getting your goals

What is an influencer?

Anyone can be an influencer, everyone can make an impact

Celebrities are influencers too!

Valuable content means an opportunity to make money

Marketing shifts to the influencer space

Why people cringe at the word influencer

Social media is part of everyone's day to day life

Social media is constantly evolving and we’re also constantly adapting

There’s a negative connotation towards being an influencer, but people will still watch

The engagement rate on stories is the lifeline of Instagram

The power of sharing and saving versus likes

Consistency is key to growth but you also need to take a break sometimes

Surround yourself with people who are in a similar space

Influencers they follow and inspires them

If it doesn't make you feel good unfollow

To learn more about Under The Influence head over to:

On Youtube: youtube.com/c/UnderTheInfluenceOfficial

On Instagram: @undertheinfluenceofficial

Riley’s Instagram: @rileyshoemaker_

Emme’s Instagram: @emeraldanne7

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New episodes every Wednesday!

To stay up to date on the podcast you can find us on Instagram @inyourtwentys

Need advice? Want to be featured on the show? Just wanna chat? Shoot an email to [email protected]

Host: Tinah (Tina with an H) Ogalo @tinah.ogalo

PSSSSSTTT. If you liked the episode, please tell your friends / follow / rate / review - I'd love to hear your thoughts! xx