In this episode, In The Know explores the journey of Frauke Steiner, Partner and Head of the German Business Network at EY USA. She shares what it takes to move from Europe to China and beyond, navigating cultural differences, leadership expectations, and evolving global markets. Discover how the Tsinghua–INSEAD Executive MBA shaped her approach to leading across borders and building meaningful business relationships.“ I am very proud of our strong partnership with Tsinghua SEM. Together, we have built a truly global programme that not only prepares executives to lead across borders but also fosters a deep understanding of business in both the East and the West. ”– Professor Francisco Veloso, Dean of INSEAD Timestamps