What does it mean for a store to deliver HEART? Today, I sit down with EVEREVE Chief of Stores Melanie Koup, who shares her thoughts on what makes the EVEREVE in-store experience unlike any other. In this episode, Mel explains how EVEREVE’s fashion drew her to our brand as a customer—and how the warmth, fun, and authenticity of our store teams made her want to be part of our company. Mel explains why connection is a key ingredient to the EVEREVE customer experience, and shares her thoughts on what makes EVEREVE’s culture so unique: “vulnerability is not only celebrated, but expected.”