In Reality
In Reality
New Thinking
How Media Makes Money Today (It's Not Easy) with CEO of The Meteor Cindi Leive
43 minutes Posted Jun 12, 2025 at 11:00 pm.
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Welcome to In Reality, the podcast about truth, disinformation, and the media. I’m Eric Schurenberg, longtime journalist and founder of the Alliance for Trust in Media. We talk a lot about the economic challenges, not to say cataclysm, that news media has been through in recent decades. Even the most storied brands have found themselves striking advertising deals they’d never have considered a decade before, or scrambling for scraps of revenue in dark corners like Award programs? Branded cont...