He chose the strong path to land straight in the job market. Life brought him to academia. PhD candidate Zachary Rabinowitz tells us how the research in his Master’s in logistics at KLU opened new dimensions in his career path, leading him to stay at the university for a PhD. With him, we discover the backstage of research work and the motivations to join this endeavor. Tapping into his research on sustainability and how researchers use AI and other technologies, Zachary guides us through the PhD experience at KLU and gives us an insider view of how science connects and improves the world. Find out what makes academia an enhancer of our society.