Melanie Masarin was previously the Creative Director and Head of Marketing of Dig Inn, where she led the rebrand of the company, overseeing everything from messaging, communication, store design, branding, digital presence, paid advertising, and offline marketing. Most recently, Melanie was the Head of Retail and Offline Experiences at Glossier where she led the offline and experiential strategy including the creative direction of their showrooms, developing pop-ups, and conceptualizing permanent spaces. Now, Melanie has bottled up her hospitality and lifestyle experience to create Ghia, a spirit-free aperitif designed to change the way we think about drinking and socializing.
Melanie shares her experience navigating the industry in New York, the story behind Ghia, and the importance of social media marketing and audience analysis.
I hope you enjoy our conversation xx
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