What is creative thinking? Are we all born creative thinkers and is it a skill that can be honed over time with practice? With creative thinking fast becoming a sought after skill in the workplace, how can it be used in an organisational sense? If so, how, why and to what end?  In this episode I am joined by Professor Manuel Sosa and together we explore just what we mean by creative thinking and why it matters.  To learn more about INSEAD's Design Thinking and Creativity for Business programme, click here.