This week’s guest is our new friend, Jennifer Palais!  Jennifer is a Creative and Cultural Strategist - working with brands, agencies, and production companies. She helps brands exist in big moments in big ways. By creating strategies that communicate brand stories across platforms - online and off and back again - she advocates for value-driven content with the intent to create real and lasting relationships with audiences.

We spoke about how commercials are parasites, brands misunderstanding storytelling, and how audiences and consumer bases only invest in a brand when there’s story. 

It’s a story-filled conversation!

Follow Jennifer:

http://www.jenniferpalais.com/

http://linkedin.com/in/jenniferpalais

#Transmedia #storytelling #collectivejourney #strategist #brand #branding #audience #audiencebuilding #marketing #advertising #thinkradical #Clovispoint #podcast #inconversation