How Steve’s Friendship He Built With The CEO Had No Impact On Getting The Sale: Deal Breakdown Bonus Episode

It’s the dream scenario for a salesperson. 

The CEO of a large company agrees to meet with you.

They tell you that they’ve heard of your company.

They are interested in working together. 

That appointment leads to trust and a strong relationship. 

Multiple dinners, golf, discovery and strategy sessions…

Even traveling to a different country for a demonstration. 

Everything was set for the dream deal. 

Except that’s when it all fell apart. 

In this episode of The Deal Breakdown

Hear how Steve Dei Rossi learned the hard way that

His friendship with the CEO would have no impact on him getting the sale.

More from Modern Sales Training:

• Modern Sales Training website: "Sales Training with Proven Results"
• Modern Sales Academy: "Courses that develop top performing sales teams"
• Outliers Community: Join Derek in his private coaching community dedicated to becoming sales income outliers.
• Deal Breakdown Interviews: full episode list
• In Between Sales Calls podcast full episode list