Impressions Xchange
Impressions Xchange
Printing Impressions
Canon and Kessler Creative Discuss Strategy, Predictive Service, and Growth
41 minutes Posted Apr 23, 2026 at 2:04 pm.
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Show notes
Ashley Roberts welcomes Pete Kowalczuk, of Canon U.S.A., to discuss Canon’s restructuring into a unified Americas production print team. They are joined by and Dina Kessler of Kessler Creative to discuss how demand has shifted toward personalization, variable data, shorter runs, faster turnaround, and omnichannel marketing, driving investments in digital print, compatible finishing, and inserters.