In this episode, I talk about the importance of providing value through each step of your customer’s experience. Hence.... THE VALUE LADDER 

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“People don’t buy products they buy solutions”. Brad Lea.... What solutions are you creating?

Everything happens FOR you and NOT to YOU, but that is a perspective that one must judge based on where he/she is in their life. Journeys always start out fun, just like leaving to go on vacation, but the in between time is what creates the most friction because you have to wait.  Support this podcast: https://podcasters.spotify.com/pod/show/edward3072/support