Virtual Reality is finally here and analysts predict the industry will see its first billion-dollar year in 2016 - that's approximately $700 million in hardware sales and $300 million in content. VR will appeal to both consumer and enterprise – and with this much attention, businesses should be asking themselves how their offerings and experiences could translate to this emerging medium. In this episode, we take a look at whether virtual reality will sizzle or fizzle for businesses and brands, as well as what's on the horizon, featuring an interview with Jeff Piazza, Co-Founder and UX Director at Behavior Design, an award winning design studio.