Lawrence Williams is an Associate Professor of Marketing at the University of Colorado Boulder, where he studies less-than-obvious influences on consumers’ thoughts, feelings, and behaviors. His friends describe him as the Obi-Wan Kenobi of designated driving.
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Transitioning with Brandy Bryant

Glimpse into the lives of comedians, improvisers, comedy writers, and other funny people from business, science, and the arts. Host Dr, Peter McGraw—a behavioral scientist, business school professor, and Director of the Humor Research Lab (aka HuRL)—sits down with funny people for a wide-ranging discussion of their habits, motivations, and secrets to success.