"Chaos can come in many forms and at various times, and for that very reason, we need leadership at all levels throughout an organization, which means that everybody must have some level of competence in leading through it".- Jake Wood

For two decades, Jake Wood's life has been defined by the world's most high-stakes situations. He played BigTen college football, fought in Iraq and Afghanistan, and has since built the world's fastest-growing disaster response organization - Team Rubicon. His riveting stories and hard-earned lessons bring audiences to the edge of their seats.  Jake will be a keynote speaker at this year's Iowa Lean Consortium Conference on October 25th. Registrations are now open.

In this episode of Industry Iowa, Jake breaks down the acronym VUCA (Volatility, Uncertainty, Complexity, Ambiguity) and shares his experience around "Conquering Chaos."  First used by the military, the term VUCA is commonly used to reflect the turbulent and unpredictable forces of change that could affect organizations.  Jake adds, "if you understand which one you are facing and how they evolve from one to the other, then you're going to be better positioned to implement the right strategies and tactics to conquer it."