iGaming Daily
iGaming Daily
SBC Media
Championship Football’s Next Big Gamble | Ep. 838
27 minutes Posted Aug 14, 2026 at 4:00 am.
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27:38
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Show notes

In this episode, we explore the impact of sponsorship deals in the Championship, the effects of the Premier League's front-of-shirt sponsorship ban, and how operators are leveraging the Championship's commercial appeal amid regulatory changes.

Key Topics

  • Impact of sponsorship deals in the Championship
  • Effects of the Premier League's front-of-shirt sponsorship ban
  • How operators leverage football sponsorships for growth
  • The commercial appeal of the Championship and its global reach
  • Regulatory changes and their influence on sports marketing
  • Fan engagement strategies by gambling operators
  • The role of TV deals in sports sponsorship
  • Future outlook for football sponsorships in the UK


Host: Charlie Horner
Guests: Conor Porter & Patrick Killeen
Producer: Anaya McDonald
Editor: Anaya McDonald

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