Artificial Intelligence is changing every industry, but what does it actually mean for iGaming marketing?

At SBC Summit Americas 2026, Fernando Noodt sat down with Shai Frank, SVP of Product and GM Americas at Optimove, to discuss how AI is reshaping CRM, personalization and the future of player engagement. 

The conversation explores Optimove's "positionless marketing" philosophy and why AI is enabling marketers to move faster, make smarter decisions and create more personalised experiences than ever before. 

In this episode:

✅ What is Positionless Marketing?
✅ How AI is changing CRM strategies
✅ Why human judgement still matters 
✅ AI-powered campaign personalisation
✅ Journey decisioning and player lifetime value
✅ The role of ChatGPT, Claude and Gemini in marketing
✅ Why there are no AI "best practices" yet
✅ The future of AI in iGaming

Could AI fundamentally change the way operators engage with players? And where do marketers fit into this new world?

#AI #iGaming #CRM #Marketing #Optimove #ArtificialIntelligence #PlayerEngagement #SportsBetting #Casino #Tech