“As we explore how Covid-19 has affected marketing, Magnolia MC’s Phoebe Yong speaks with Lisa Wallace, National Key Accounts Director at Content4Demand. Lisa describes how Content4Demand has continued to build trust with their clients, the conversations that are breaking down silos and encouraging recalibrating during this new reality, and what lessons they have learned during this time of change.”Bios:About Phoebe YongPhoebe Yong is the Founder and President of Magnolia Communications, an award-winning agency that offers PR and marketing communications services. Phoebe founded Magnolia Communications in 2009, focused on PR and marketing services to financial services and technology companies. The clientele expanded to include the cleantech, fintech and manufacturing sectors across Canada and into the US. Over the last decade, the Company has evolved and embraced digital transformation, now offering demand generation with Engage. Nurture. Convert.™ (ENC) services for B2B companies needing targeted market attraction and retention.Phoebe enjoys travel adventures with her family, and sneaking in a good round of golf where possible.Phoebe is best reached at [email protected] or 604-760-3085.About Lisa Wallace:Lisa Wallace is Content4Demand's National Director, Key Accounts. She develops client strategies and content marketing output unique to each client's needs and situation.Her extensive career in business development, publishing, marketing highlights expertise and tenure in Information Technology, Retail, Marketing. Lisa is happiest helping her clients shine and realizing amazing content marketing programs. When not working, Lisa can be found in the gardens with her dogs and other pets or out on the water enjoying the beauty Florida offers. Lisa is best reached at [email protected] and 904.614.6763.