Herbert Lui writes about life, psychology, and culture. He was a staff writer for Lifehacker, and his writing has appeared in The Globe and Mail, the New York Observer, and Fast Company. As the creative director of Wonder Shuttle, Herbert works with clients like Shopify, Stripe, and Pocket to make impressions instead of buying them. Prior to that, he has worked with grammy-nominated musicians, luxury retailers, and award-winning studios on their copywriting, strategy, and creative.

In this episode we talked about Kanye West, creative inspiration, and reaching your full potential. We also talked about structuring time for mega projects, context switching, and staying focused. 

DISCLAIMER: We spent a good chunk of the convo talking about Kanye West. If you want to skip that, go to about the halfway point of the episode.