Marketing content has seen unprecedented growth over the last decade, but what are the implications of this? How can you make it effective? What has contributed to this growth? Is it all a bit too noisy? This week Miles sits down with special guests IDC's Kathleen Schaub and NTT's Neil Curtis to discuss the whys, whats and whens of this ever growing strategy.Learn more on how IDC can help with your marketing strategy: https://youtu.be/-GKE-xUqArAWatch IDC’s latest videos: youtube.com/idcemeaFollow us on Twitter - twitter.com/IDC_EMEA