In this IDC TechTalk podcast, Gerry Brown, IDC’s CX Research Director, discusses what makes technology buyers trusting and loyal to tech vendors.IDC surveyed 350 senior-level technology buyers in medium and large enterprises to find out how tech vendors can improve their sales and marketing processes. The answers are both surprising and shocking, making this podcast a must-see for tech vendor sales and marketing professionals alike.Read more at: https://blog-idcuk.com/how-tech-vendors-can-increase-revenues/