Show notes
What happens when Microsoft partners move beyond referrals and build a true collaborative operating model? In this episode of IAMCP Profiles in Partnership, Anthony Carrano and Rudy Rodriguez sit down with leaders from the IAMCP Seattle chapter to explore how eight partner organizations formed the Seattle Joint Solutions Group. Together, they built a scalable framework for delivering integrated AI, cloud, modernization, and business transformation solutions, powered by trust, shared expertise, and AI-driven collaboration.Top 5 Intriguing Takeaways for IAMCP Partners1. P2P Collaboration Can Evolve into a Full Operating ModelThe Seattle Joint Solutions Group moved beyond simple partner referrals and created a structured framework where eight companies jointly deliver integrated solutions under one collaborative model.2. AI Helped Define and Scale the Partnership StrategyThe group used AI tools and agent-based analysis to map each company’s capabilities, identify solution overlaps, create messaging, and develop 35 joint market-ready offerings.3. Trust Is the Real Foundation of Multi-Partner GrowthThe partners emphasized that weekly communication, transparency, shared wins, and mutual accountability were critical to making the consortium successful.4. Small Partners Can Compete Like Large ConsultanciesBy combining capabilities across multiple firms, the consortium can pursue larger RFPs, deliver end-to-end solutions, and provide enterprise-level value at SMB and mid-market price points.5. This Model Could Expand Across IAMCP Chapters Nationwide The Seattle group hopes to create a repeatable framework other IAMCP chapters can adopt to drive scalable multi-partner collaboration throughout the Microsoft ecosystem.Notable Quotes:• “Faster alone, but farther together.” — Pat Hart• “We can behave like a much larger organization.” — Paul Solski• “There is just that sense of wanting to see one another excel even beyond our own benefit.” — Alexandra Matthiesen• “A rising tide raises all ships.” — Denny GhimChapters:00:00 Introduction to the Seattle Joint Solutions Group03:25 Why Eight Microsoft Partners Formed a Consortium05:30 Benefits of Unified Delivery and Shared Expertise08:20 Competing Against Larger Firms Through Collaboration11:15 How the Group Uses AI to Map Capabilities and Solutions16:45 Weekly Meetings, Trust Building, and Communication Cadence20:00 Building 35 Frontier AI Solutions Together30:45 Customer Wins, RFP Collaboration, and Shared Case Studies36:00 Scaling the Model Across IAMCP Chapters39:15 Microsoft Seller Opportunities and Co-Sell Potential46:00 Advice for Partners Looking to Replicate the Model53:00 Closing Thoughts and Key Lessons from the ConsortiumGuests:Seattle Solutions Group can be found on the IAMCP Seattle page on LinkedIn:Seattle Solutions Group | LinkedInPaul Solski, Partner at Redmond Partner GroupPaul Solski | LinkedInRedmond Partner Group | WebsiteNigel Postings, Partner and Channel Partner Intelligence at BizciseNigel Postings | LinkedInbizcise | Website Promod Antony, President and CEO, Logic IntelligencePromod Antony | LinkedInLogic Intelligence | WebsiteDenny Ghim, Director of Channel Sales at Sandler PartnersDenny Ghim | LinkedInSandler Partners | WebsiteMichael Mpare, CEO at WMI WorldwideMichael Mpare | LinkedInWMI Worldwide | WebsiteKatherine VanHenley, Direct of Internal Operations at WMI WorldwideKatherine VanHenley | LinkedInWMI Worldwide | Website Alexandra Matthiesen, Founding Partner at 2nd Forge GroupAlexandra Matthiesen | LinkedIn2nd Forge Group | Website Patrick Hart, Director of Sales and Business Development at REVTechPatrick Hart | LinkedInREVTech | WebsiteHosts:Anthony CarranoLinkedIn: Anthony CarranoManaging Partner at Dunamis MarketingRudy RodriguezLinkedIn: Rudy RodriguezManaging Partner at Dunamis MarketingInternational Association of Microsoft Channel Partners: IAMCP | Website