IAB.THERE
IAB.THERE
IAB (Interactive Advertising Bureau)
Flashtalking’s John Nardone on Better and More Measurement Standards
30 minutes Posted Jul 31, 2020 at 1:56 am.
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Show notes
Flashtalking’s John Nardone joins IAB and IAB Tech Lab’s Angelina Eng to discuss what brands need from their advertising and marketing technology platforms as well as the need for VAST 4.0 adoption, cookieless measurement, and the role ad servers play.

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