George Ivie, CEO and Executive Director of the Media Rating Council, is an expert on cross-platform solutions and video standards. He’ll discuss the next wave of standards development at the MRC and how outcome-based measurements and ad effectiveness will evolve.<br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

Hubble Contacts’ Jesse Horwitz on Bringing a Brand to Life

IAB THERE podcast is the audio version of our daily half-hour live streaming talk show featuring IAB subject matter experts and industry notables covering the hot-button topics of the day. It’s a great way to stay on top of all the digital marketing and media current events. Hosted on Acast. See acast.com/privacy for more information.