IAB.THERE
IAB.THERE
IAB (Interactive Advertising Bureau)
Index Exchange's Andrew Casale: COVID-19 & the Current & Future Impact on Programmatic Ad Buying
31 minutes Posted Jun 3, 2020 at 4:25 pm.
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According to IAB’s COVID-19 Ad Spend Impact report, 29% of advertisers are increasing programmatic buying through June 2020. Will this trend continue? Andrew Casale from Index Exchange joins IAB THERE to discuss the future of programmatic.

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