IAB.THERE
IAB.THERE
IAB (Interactive Advertising Bureau)
Integral Ad Science’s Lisa Utzschneider on Leading Brands to Safety in a Time of Change
31 minutes Posted Jun 3, 2020 at 4:16 pm.
0:00
31:18
Download MP3
Show notes
Amid the coronavirus crisis, keyword blocking is compromising news publisher revenue and threatening brand visibility. Linda Utzschneider from Integral Ad Science talks about the ways advertisers can use machine learning and AI as brand safety tools.

Hosted on Acast. See acast.com/privacy for more information.