Interactive voice ads are the new thing on audio streaming platforms. But are listeners ready to talk back? Pandora’s Priscilla Valls and IAB’s Zoe Soon talk about how voice assistance technology is bringing the consumer experience to a whole new level.<br /><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.</p>

National Public Media's Gina Garrubbo: Audio & Brand Messaging in a Time of Crisis

IAB THERE podcast is the audio version of our daily half-hour live streaming talk show featuring IAB subject matter experts and industry notables covering the hot-button topics of the day. It’s a great way to stay on top of all the digital marketing and media current events. Hosted on Acast. See acast.com/privacy for more information.