According to a new IAB survey, 74% of media buyers and brand marketers think the coronavirus pandemic will have a larger impact on their advertising spend than the 2008 financial crisis. BritePool’s David Moore has lived through a couple of crises and today he’ll give viewers the most important tips and lessons he learned when managing through an economic downturn.

---

Hosted on Acast. See acast.com/privacy for more information.