IAB.Real
IAB.Real
IAB (Interactive Advertising Bureau)
Agility is the word of the day
34 minutes Posted Jun 18, 2020 at 8:00 am.
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Companies worldwide have begun to rethink and, in many cases, overhaul branding based on negative racial stereotypes. In this week’s IAB Real Podcast, IAB CEO Randall Rothenberg and IAB President David Cohen dissect the long overdue moves brands are making and discuss how powerful advertising can be in shaping our unconscious biases. They also touch on the evolution of media buying: Upfronts / NewFronts - will linear television continue to take a page from the digital playbook?

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