In just 11 months, Endorfix has sold over a million transdermal patches, with 40,000 return customers driving its rapid growth. In this episode, Endorfix founder Aloni Benau shares his journey in creating a coffee alternative designed to combat sugar crashes, promote steady energy, and balance mood and cravings. Initially expecting a younger audience, he found broader appeal among health-conscious users. Reflecting on past challenges, Aloni highlights the value of "failing fast and learning f...