On Chapter 21 of IPTG, Ena talks with owner of Missy Russell Beauty, Jerrica Williams. Jerrica shares with us how and why she started in the beauty industry over eight years ago with her lipstick line. She dealt with a few insecurities at the time doing business in an oversaturated market. Luckily, she stopped being afraid because she knew her customers would buy into HER. When covid hit, Jerrica learned quickly on the importance of having systems in place and superior customer service. Take a listen as Jerrica gives us the deets on her new passion project Unapologetically Naked, her E Book The Ultimate Pricing Workbook and her plans for expanding the brand.