Becoming an independent IT consultant and navigating the indirect sales channel ecosystem can appear daunting. It appears daunting, because it is daunting. For those starting agencies on their own, this is no different than starting any entrepreneurial venture. For those catering to these independent consultants, this is no different than having to lead and manage a pack of hungry wolves in the wild.Those brave souls who have been successful on both sides of the equation, are few and far between. Those who have been successful and not had to compromise their integrity and character along the way, are even harder to find.I am blessed to have met one such brave fellow, Rob Butler, early on in my own journey. His friendship, wisdom and encouragement over the years are part of what helped me persevere during the numerous occasions I questioned why I ever put myself and my family through the difficulties of bootstrapping a company.Our conversation dives headlong into the indirect channel ecosystem and the journey we, and most agents, have taken. Rob's experience is unique and insightful, as he worked for a few different IT service providers AND one of the now established Master Agents/Distributors in the industry prior to becoming a full time independent agent himself.Some knowledge, experience and harsh Truths are dropped here that all those working in, or considering working in, "the channel" need to hear. If you're not afraid to hear a very raw conversation about what motivates agents, service providers, buyers and distributors, this podcast will be well worth your time, guaranteed.Show Notes:Rob’s phone number(512)-322- 9664