This week on I Don’t Care, host Kevin Stevenson sat down with Rajesh Midha, Chief Strategy & Operating Officer of Bottle Rocket, to discuss how the company has personalized digital care through smart navigation that removes the pain points patients experience.

Midha detailed how the company started in 2008 on the day after Steve Careers announced the Apple app store. Since then, Bottle Rocket has worked with leading healthcare providers to improve their patient journey, efforts that culminated with the creation of the highest-paid patient app in the country with a 4.8 rating in the app store.