When you open your heart to what is right in front of you, great things can happen.  Sitti Soap is proof that lasting impact is possible, even when the odds are stacked against you.

Noora Sharrab is the cofounder of Sitti Soap, a social enterprise business committed to the self-reliance of refugee and displaced communities. In particular, they are focused on working with Palestinian refugees in Jordan, co-creating their products and brand. 

In this episode we discuss: 

• how a search for ways to help resulted in seeing an obvious business opportunity.
• what it means for people who have lived in refugee camps for so many years and the extended families that they are seeking to support
• how Noora and her co-founder, Jacqueline,  started to build unconventional paths to profitability for Sitti Soap
• the difference between building a true partnership and simply helping 

Sitti Soap: https://sittisoap.com/
Brave Soles: https://bravesoles.life
Buy Good. Feel Good: https://buygoodfeelgood.com

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