Don Norman said that two of the most important characteristics of good design are discoverability and understanding, but the way people perceive their environment is different, depending on their knowledge, capabilities, or per our current topic cultural influences. 

Today we have invited two superstar UX experts from both sides of the culture, Sonya Seddarasan, the Principle Product Design for Tokopedia, all the way from Indonesia and  Jessica Shen. The Experience Design Director for R/GA New York to talk about it.